| BMW 2015 Car |
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  Initially, students’ concept work focused on individuating wishes, needs, tastes and life style of an individual (man or woman) meant to turn 35 years old in 2025. As to shapes development, they were asked to find an inspiration source looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.   For the second phase of the project, young car designers had to use the project essence and formal language individuated in the previous stage to develop both the interior and exterior of an actual car suitable to fit in an hypothetical 2015 life context and able to generate emotions while also identifying the BMW profile. The 35 students involved were subdivided into 18 teams, all coordinated by Fulvio Fantolino, Coordinator of the Transportation Design – car design Course and owner of F&F Design Studio.      “Working with BMW following the concept requirements and quality standards of their trademark has always been a goal and an excellence milestone aimed at by the Istituto Europeo di Design of Turin – states Cesar Mendoza, IED Turin Director. "Achieving such objective is a huge satisfaction for both the School and our students and we are delighted to share the results of all our efforts with all car-lovers”. Source : carbodydesign.com QUOTE THIS ARTICLE ON YOUR SITE To create link towards this article on your website, copy and paste the text below in your page. Preview :
BMW 2015 Car Monday, 30 November 2009 BMW ZX-6 ConceptStudents were also followed throughout the internal stages of project development by a BMW Commission including Thomas Plath,... |
